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Sign boards are the best alternative for small business which does not have the finances to pay for television advertisements. They are effective in promoting the business’s identity and its unique brand with They also give information about the products and/or services offered by the business in a captivating manner which will eventually lead the consumers into taking a positive action.

Through use of sign boards businesses aims at increasing their revenue by attracting new customers and at the same time retaining the current customers they already have. The sign boards also play a major role in improving the awareness of the products and/or services offered by the particular business with help of

There are different types of sign boards that are available and effective for use by different types of businesses. Some of them include;

  1. Glow sign boards – It is a sign board that can be used both indoors and outdoors. It is used to draw attention the most vital features and stresses the information using backlighting. It is an effective method to advertise your business for 24hrs a day.
  2. Acrylic sign boards – This are types of sign boards that are very easy to mount, have a matte surface and are of a light weight. They are of low cost and safer as compared to the use of plastic and glass. They are highly recommended for business logos.
  3. Digital sign boards – They are commonly known as LED. They are cheap, easy to maintain and power effective than other types.
  4. Neon sign boards – They are cheap, very captivating and stand out among others. They are especially more easily recognized at night therefore being more preferable for businesses that operate for 24 hours.
  5. Creative sign boards – This requires a lot of creativity and innovation. They easily stand out among other sign boards by catching the attention of the targeted audience. Care should be taken when choosing the signs to use in the sign board since they play a vital role in contributing to the business’s general success.

The type of business, the kind of information to be displayed in the sign board and the target audience should be a guide on which particular sign board you should select for your business. The type of material should be durable, easy to maintain, cost effective and should consider the level of exposure the sign board will be subjected to.

Legibility and visibility are two major factors that should be considered while designing a business sign board. Use of color contrast will go a long way to improve the legibility of the sign board. Some commonly contrasted color to be considered include; yellow on red, white on green, white on blue among others. Avoid any obstructions from buildings, trees among other forms of obstructions and consider proper lighting so as to improve on the visibility. Keep your sign board simple. Only very vital information should be on it.

Every country, town and city has got regulations governing signs on display, make sure that you are aware of them and your business is compliant.

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